Web Copy for Manufacturer

FCD53845-A46A-405B-B8D6-11479C709EDC

CONTRIBUTIONS: Brand analysis, strategy, brand message development, copywriting, copyediting

The story

An independent graphic designer came to me, asking me to partner with him on a website for Cornerstone Composites, a local composites manufacturing company. The designer knew he needed a brand strategist to develop a solid message and write all the copy for the website.

After extensive conversations with company leadership, ideation sessions, and poring over existing marketing materials, I identified that Cornerstone Composites wished to differentiate itself as a strategic solutions partner, not just a vendor (as many other companies in the space were comfortable identifying). I proposed a campaign built around the concept of “Stronger Solutions,” and wrote all the website copy after the concept was green-lit

The result

My designer friend delivered a superior website product, and Cornerstone Composites began to differentiate itself for its strategic edge.

VIEW THE WEBSITE HERE

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