Web Copy for Manufacturer


CONTRIBUTIONS: Brand analysis, strategy, brand message development, copywriting, copyediting

The story

An independent graphic designer came to me, asking me to partner with him on a website for Cornerstone Composites, a local composites manufacturing company. The designer knew he needed a brand strategist to develop a solid message and write all the copy for the website.

After extensive conversations with company leadership, ideation sessions, and poring over existing marketing materials, I identified that Cornerstone Composites wished to differentiate itself as a strategic solutions partner, not just a vendor (as many other companies in the space were comfortable identifying). I proposed a campaign built around the concept of “Stronger Solutions,” and wrote all the website copy after the concept was green-lit

The result

My designer friend delivered a superior website product, and Cornerstone Composites began to differentiate itself for its strategic edge.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s