When I was running my own business, I worked with publicist Erica Latrice to increase my visibility as a communication coach and marketing service provider. Erica secured me a spot in The Huffington Post. I wrote the article; however it ultimately appeared under her name on the site.
This particular article is meant to educate, while also inspiring my target audience with my personal story.
I snagged excellent visibility and some wonderful prospective client conversations, not to mention expanding my own brand.