Business Blogging for Events Industry


CONTRIBUTIONS: Content strategy, content research, copywriting, copyediting

The story

LSAV POWERHOUSE, a leading U.S. event production agency, wanted to develop their first-ever content marketing strategy with a regular content funnel. I was asked to help edit existing blog posts, research new ones, and write all new content.


The blog, which is called “LiveWire,” went live in February of 2018. Each month, I also write newsletters and case studies, which the sales team then turn into social media content.

The result

The LSAV POWERHOUSE sales team now have substantial, meaty content about the hottest trends in the events and AV technology industries to attract prospective clients. 


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