Augmented Reality Experience for Medical Event


CONTRIBUTIONS: Brand storytelling, exhibit creative concept, exhibit message strategy, sales presentation writing, creative direction, augmented reality game design, event activation production, on-site management

The story

For its multi-annual RFP, FUJIFILM Medical Systems USA invited Derse to be one of three exhibit companies to compete. As an Experiential Marketing Creative Lead, I was tasked with identifying a story to inspire both our architectural concepts and the luxury sales presentation, to be delivers on-site at the client’s headquarters.


Several days of research led me to an obscure concept within FUJIFILM documents that, I believed, actually embodied the heart of the FUJIFILM brand. The whole team got behind the concept. Several months later, later, we won the bid—worth multiple millions of dollars USD. A senior manager who attended the pitch attested that my storytelling and writing were highlighted by the client as a key reason for our success.

Additionally, I designed, creative directed and co-produced an augmented reality interactive for the event that educated medical professionals on FUJIFILM’s new photographic plates for medical devices.

The results

My agency won a multi-million dollar account worth multiple shows, delivered a novel architectural experience that led to the client’s longest show dwell times ever, plus retained a substantial augmented reality project that drove qualified leads at FUJIFILM’s largest exhibitions that year.


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