CONTRIBUTIONS: Creative interviewing, content strategy, ghostwriting, editing
Publicist Erica Latrice had the connections to get her client, financial and business consultant (now artist and speaker) Snowe Saxman, into The Huffington Post. However, she had no time to write the article herself. Erica asked me to interview Ms. Saxman, identify the best angle for the story based on the target market (female entrepreneurs with strong spiritual beliefs), and write/edit the article.
Both Erica and her client achieved their end results, including new leads for Ms. Saxman’s business.