“Have you ever thought about an agency career? You’re made for this business.”
These simple words change my life.
It was a cold January day in the USA. While out running errands, I had run into an acquaintance who happened to own a marketing and PR agency. He asked me to start coming to his office each day “just to try it out.”
Years later, that acquaintance of mine now owns an Inc. 1000 agency. And I have transformed his simple insight into a fulfilling career on two continents.
As a writer, storytelling is my first love.
From earliest childhood, I wrote and illustrated my own storybooks. As an adult I expanded into novels, comic books, graphic novels, and screenplays.
When I stepped into the agency world, I brought This storyteller’s eye to every project. Who’s the hero here? Why should the audience care? What’s at stake if this project fails?
By asking the same questions a gifted storyteller would ask, I found myself pushing deeper into creative research and coming back with project approaches that startled everyone in the room.
When my answers began to win pitches— sometimes to the tune of USD $20 million (over AED 60 million)—I knew I was on to something.
From the small agency where I started, I moved on to a mid-sized digital agency that allowed me to “get my hands dirty” with every aspect of video, web, and social media marketing. Later I grew my skills at a Top 50 U.S. events agency—allowing me to move more into a leadership role with client-facing responsibilities and monthly travel.
But I could not forget my roots.
Since then, I have focused on serving solo entrepreneurs and small- to -mid-sized businesses with freelance and consulting services. I found time to jump into an inbound marketing agency, too—as well as a few more event production companies.
After moving 7,000 miles from my home in the USA to the bustling city of Dubai, I continued to expand my expertise with regionally-recognized government, tourism, and real estate brands.
Professionally, I have written sales presentations, creative strategies and briefs, and marketing content such as blogs, websites, and social media posts, for a variety of industries. I also concept and creative direct occasionally for live events.
My clients represent pharmaceutical, aerospace, medical, government, manufacturing, retail, automotive, non-profits, events, finance, entrepreneurship, government, real estate, and art/ design—just to name a few.
I love that my work often requires me to get “up to speed” on a new industry in under a day. And figure out how to deliver an original, award-winning insight in less than two.
Now, having upshifted my work onto a whole new continent, I do not seek the most novel opportunity or even a big career leap. I am seeking to find a place where I can once again lend my gift for getting to the heart of the story—and continue to live out what my first employer recognized: that I am built for this.